It can’t have escaped your attention that Rossendale Art Trail is encouraging everyone involved to join the group’s Instagram feed. Thanks to Scott Sadler, Ella Cole and Anthony Black this has now been set up.

I’ve had an Instagram account for a while, but haven’t used it much until now. This past week I’ve tried to make it better suited to the RAT group – mainly by deleting images that weren’t of my work. I was a bit confused as to how best to make it work, and wrote to Scott. He got back to say:

“We just need people to email pictures to me, Ella and Anthony, and we can then add them to Our account. Using hashtags (#) is the best way to get people who don’t already follow you to see the images. If you click on #rossendalearttrail it will take you to all images with that tag, regardless of whether it is from our account or not. So others will use this hashtag when they are visiting RAT and/or sharing their own images. This will then direct others to our page. We will eventually build momentum so others will be promoting the RAT for us. 

“At the moment we are mainly sharing with our own followers, but we have built a small audience pretty quick already. I’ve held off sharing too much initially to avoid sharing with nobody!”

I though I would pass this on as I found it helped me understand the process.